Mature Products

"Never sunset a product" is something many software companies dream about. This might be impossible, but it is a strategy with mature products to extend their lifespan. In order to do so, it is necessary to tap into existing knowledge and aged technology in a cost effective way. This requires another specialized team setup. The people inside these teams must be motivated by their rare expertise, and still be able to communicate efficiently with their counterparts on the customer site. The result needs to be that existing products with a high revenue potential that would otherwise be in need of re-manufacturing can be kept in the market. This is also a way to keep long customer relations happy, without having to force them to migrate. Also, in niche markets, it enables companies to maintain products that would otherwise be replaced by expensive custom built solutions.

Strategy for Mature product development - Extend Life Span

The strategy for mature development is to set up teams in such a way that a minimal team is on the customer front and major team is here on the partner site ensuring life span extension of the mature product is always in place.